From August 19 to 22, 2026, the Hotel & Shop Plus Thailand (HSP Thailand) was grandly held at the Queen Sirikit National Convention Center in Bangkok. Xiamen Shifenzhi Technology Co., Ltd. presented its full range of hotel intelligent guest room control products and energy-saving solutions at the exhibition, entering the Southeast Asian hospitality market with self-developed core technologies and showcasing the technical strength of China's smart hotel supply chain to global merchants.

I. Seizing the Southeast Asian Hospitality Boom and Targeting the Rigid Demand for Energy-Saving Renovation

Driven by the strong recovery of Thailand's tourism industry, the local hospitality market has entered a period of rapid growth. The Bank of Thailand forecasts that international tourist arrivals in Thailand will reach 35 million in 2026, and hotel investment transactions continue to heat up. Meanwhile, Thailand's Energy Efficiency Plan 2018-2037 sets a clear target of reducing energy intensity by 30% by 2037. With the successive rollout of the STG STAR Rating System and green loan policies for hotels, energy conservation has evolved from a value-added service to a mandatory requirement for hotel operations in Thailand.

Addressing the core pain points of high air-conditioning energy consumption and high operation and maintenance costs for hotels under Thailand's tropical climate, Shifenzhi Technology takes "air-conditioning energy-saving algorithm + cross-border remote operation and maintenance" as its core selling points. It precisely matches the dual needs of local hotels for cost reduction, efficiency improvement and green compliance, and has become a focus of attention in the intelligent guest control segment at this exhibition.

II. Hard-Core Products Unveiled On-Site, Full-Scenario Solutions Recognized by Professional Merchants

At the exhibition, the Shifenzhi booth systematically demonstrated its brand strength and product matrix with materials in Chinese, English and Thai. A variety of core hardware and integrated demonstration devices attracted a steady stream of local Thai hotel groups, developers and engineering service providers to stop by for consultation.

The core products on display cover the entire chain of hotel guest control:

• SF Series Modular RCU Main Units: Including core hardware such as SF-1-W main control gateway module and SF-2-Q lighting expansion module, featuring industrial-grade design and self-developed bus protocol, with strong stability and flexible scalability, adapting to the intelligent needs of hotels of different scales.

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• Full Range of Intelligent Terminals: Covering intelligent temperature control panels, PIR human body infrared sensors, intelligent switches, wireless door displays and other guest room peripherals, supporting both wired and wireless deployment solutions, suitable for both newly built hotels and existing property renovations.

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• Portable Guest Control Demo Kit: An all-in-one portable demonstration device that visually reproduces intelligent guest room scenarios, dynamically displays the linked control and energy-saving effects of lighting, curtains and air conditioning, allowing merchants to experience the effect of intelligent implementation immersively.

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During the exhibition, a continuous flow of visitors came to the booth. The on-site team provided professional explanations covering the whole process from solution customization, construction implementation to later operation and maintenance, focusing on the actual operation pain points of Thai hotels, and reached a number of preliminary cooperation intentions.

III. Dual-Wheel Drive of Technology and Service, Building Core Barriers in Overseas Markets

As a Chinese local brand deeply engaged in hotel intelligence, Shifenzhi Technology's competitiveness in overseas markets stems from the dual support of technical accumulation and service system.

In terms of core technology, the brand's self-developed guest room air-conditioning energy-saving algorithm can dynamically adjust the air-conditioning operation strategy based on occupancy status, time periods and ambient temperature, helping hotels reduce guest room energy consumption by more than 20%. It directly addresses the pain point of operating costs for hotels in tropical regions, and also aligns with local green rating and energy-saving loan policy requirements.

In terms of service guarantee, Shifenzhi has built a sound cloud-based remote operation and maintenance system, which enables remote equipment debugging, troubleshooting and firmware OTA upgrades. Coupled with 7×24-hour technical support, it effectively solves the industry problems of slow after-sales response and high operation and maintenance costs for cross-border projects, and provides full-cycle service guarantee for overseas partners.

Conclusion

This participation in the Thailand HSP Hotel Expo marks an important step for Shifenzhi Technology in its layout of the Southeast Asian market. Going forward, the brand will continue to deepen its focus on the hotel energy-saving intelligence track. Relying on mature Chinese solutions and localized service capabilities, it will work with Southeast Asian partners to promote the intelligent and green upgrading of the local hotel industry, and enable Chinese intelligent manufacturing to empower the global hospitality industry.